IOGS and outgroup trust, in turn, predicted more positive outgroup attitudes. Results supported a serial mediation model whereby nostalgia increased social connectedness, which predicted greater IOGS and outgroup trust. ordinary) interaction with a mentally ill person subsequently showed a more positive outgroup attitude. In Experiment 2, undergraduates who recalled a nostalgic (vs. This beneficial effect of nostalgia was mediated by greater inclusion of the outgroup in the self (IOGS). peripheral) features of the nostalgia prototype reported a more positive outgroup attitude. In Experiment 1, undergraduates who recalled an encounter with a mentally ill person while focusing on central (vs. We hypothesized and found that nostalgia about an encounter with a person with mental illness improves attitudes toward the mentally ill. We report research implicating nostalgia as an intrapersonal means of warding off the stigmatization of persons with mental illness. Therefore, nostalgia is a psychological resource that can be harnessed to buffer cyberbullying. Nostalgia induction increased psychological well-being in the wake of cyberbullying victimization. We complemented these findings with an experiment in which we simultaneously manipulated cyberbullying victimization and nostalgia and assessed the psychological well-being associated with being cyberbullied (Study 2). Notably, they also reported more proneness to feel nostalgic, which led to a higher level of psychological well-being (Study 1). We found that people who have been cyberbullied more frequently reported a lower level of psychological well-being. We have conducted two studies (N = 471) to examine nostalgia as a buffer against cyberbullying victimization on social media. However, whether nostalgia could alleviate cyberbullying's adverse effects has never been investigated. Nostalgia, a sentimental longing for one's past, as a buffer against psychological threats has been well-established across various domains. The findings of this study offer theoretical and practical implications, highlighting the critical roles of nostalgia and parasocial interaction in the mechanism that online stimulus influences realistic behavioural intention, and therefore exploring a way forward for time-honoured restaurant marketing that fits in with the online media age. The fully mediating role of parasocial interaction between emotional involvement and behavioural intention was also confirmed. The result, tested by the online survey data from 319 valid responses, demonstrated that nostalgia evoked in bloggers’ content can directly facilitate parasocial interaction or indirectly through credibility and emotional involvement, finally resulting in behavioural intention. A PLS-SEM approach was used to analyse the research models, including evaluating the measurement and structure models. Emotional involvement and credibility were also added as variables to enrich the research framework from cognitive and affective perspectives. To fill this gap, this study employed the SOR model as an underpinning theory and selected parasocial interaction among bloggers and viewers as a mediation to examine how the nostalgic taste on the screen affected behavioural intention towards time-honoured restaurants. However, few studies have examined the effect of nostalgia evoked in bloggers’ content on consumer behaviour in the context of time-honoured restaurants. Nostalgia is a characteristic element of time-honoured restaurants and the central theme of their online marketing. The findings represent a foray into understanding the triggers and affective signature of scent-evoked nostalgia.Īs a unique cultural asset, time-honoured restaurants carry the crystallisation of traditional cuisine and the spirit of artisanship with an inestimable value. Finally, scent-evoked nostalgia predicted in-the-moment feelings of personal (general or object-specific) nostalgia. In addition, scent-evoked nostalgia was characterised by more positive emotions than either non-nostalgic autobiographical memories or non-nostalgic non-autobiographical memories. Scent-evoked nostalgia predicted higher levels of positive affect, self-esteem, self-continuity, optimism, social connectedness and meaning in life. Participants who were high (compared to low) in nostalgia proneness reported more scent-evoked nostalgia, and scents elicited greater nostalgia to the extent that they were arousing, familiar and autobiographically relevant. Can scents evoke nostalgia what might be the psychological implications of such an evocation? Participants sampled 12 scents and rated the extent to which each scent was familiar, arousing and autobiographically relevant, as well as the extent to which each scent elicited nostalgia.
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